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New in our product range 

New products and styles 

The Baby’s Only collection is continuously developing. All year long new products and product lines are being introduced.

See all new products


Traditional knitwork 

In a hip and modern jacket 

A high-quality, knitted collection for babies, toddlers and infants. Colour retaining and shape retaining Created with love for knitted materials and a passion for fashion.

How it all began

Fair Trade clothing 

Sustainable & fair clothing 

The clothing collection is produced on a socially responsible way and is made of 100% organic cotton. Everything has been GOTS-certified.

Safety & Certification


An infinite amount of combinations 

With styles and colour combinations 

The wide collection of different styles and colours has an infinite amount of combinations. From trendy, modern and classic designs, to fancy details and original colour combinations.

All Baby's Only styles

Be inspired 

Ideas from our stylists 

Inspiring baby's rooms, furniture and unique baby's clothing. Discover the prettiest combinations and find a style which matches well with you.

Inspiration & Ideas


Becoming a dealer 

Baby’s Only in your store too? 

How nice! Become a sales outlet in one of the 20 countries and profit from the many benefits Baby’s Only has to offer.

Becoming a dealer 

Our sales outlets 

Find a store close to you 

Baby’s Only is available in more than 800 stores in Europe. These sales outlets have been carefully selected by us. They will offer expert advice at the sale of our products.

Find a sales outlet